EKSPO INDUSTRI SUKAN ASEAN 2025 (EISA 2025)
The ASEAN Sports Industry Expo 2025 (EISA 2025) ran from 17 to 19 October at Setia City Convention Centre in Shah Alam. Organized by Malaysia’s Ministry of Youth and Sports, it drew over 35,000 industry professionals, exhibitors, and ASEAN delegates to highlight innovation, technology, and sustainable growth in the sports sector. The expo’s opening was officiated by Deputy Prime Minister Dato’ Seri Dr. Ahmad Zahid Hamidi and Youth and Sports Minister YB Hannah Yeoh.